![]() ![]() These will be rolled out over the next few weeks and months. ![]() Working with specific artists, Dropbox co-created collages to represent the creative process and the positive outcome of working together. The Dropbox logo continues to be the familiar blue surfaces in front of a black wordmark, but instead of forming a literal box, the collection of surfaces "show that Dropbox is an open platform, and a place for creation".ĭropbox wants to move away from the label of simply being "a great place to store stuff", and so the new logo can now change based on the situation – it can become animated and take on new bright colours aside from blue.ĭropbox has paired a range of contrasting colours together for the redesign, including yellow and purple, orange and green, red and pink, as well as keeping its traditional white and blue. It’s important to note the Dropbox UI itself hasn’t drastically changed, so you’ll still be able to continue using it as you please with the hint of a few more illustrations and the new logo. Glug founder and UK freelance designer Nick Clement says the rebrand "doesn’t make my knees wobble", but points out: "I don’t even think half the complainers understand design or know the agency that did the works", proceeding to "sod the haters". Read the comments on this Dropbox Design post as an example, or under the #Dropbox hashtag.Īnnouncing the biggest change to the Dropbox brand in our 10-year history ? But some feedback on the bold colours and playful animations indicate these elements can be in fact, overwhelming and distracting to the purpose of Dropbox, like whether or not your files will be kept safe. Most people who use the file storage service deal with noise and cluttered inboxes all day, and the brand didn’t want to be another distraction. By "pairing contrasting colours, type and imagery", the design aims to demonstrate "what’s possible when we bring ideas together in unexpected ways", indicating that Dropbox may have wanted the rebrand to be shocking in nature. A dedicated website to the new visual system, written by Aaron Robbs and Nicholas Jitkoff, explains some ideas behind the evolution – how "the world needs your creative energy" and Dropbox can facilitate "meaningful work instead of busywork". ![]()
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